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Subway is bringing back the five dollar footlong. But some franchise owners aren’t willing to take a bite.
America’s largest sandwich chain recently began promoting one of its most popular deals, this time with a twist. In 2008, subway introduced the five-dollar footlong deal, now customers can pick up two footlongs for ten-dollars.
But according to the new york post, many mom-and-pop franchise owners are not happy with the deal. In fact, seventy-five percent of owners polled say they don’t want anything to do with it. They say the promotion was first introduced when labor rates were $7.50 an hour. Now they are fifteen dollars and franchises can’t keep up with the increase and new promotion.
But that hasn’t slowed down subway’s new man-in-charge. The promotion is moving forward with celebrities making commercials. The push comes as the new boss attempts to fix the company after five years of bad sales, made worse by the recent coronavirus.
This will be the company’s biggest campaign in years but customers might have to search for anyone serving it.
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CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.
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"The Technology Tornado: Media & Communications in the Modern Era"
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August 28th, 2019
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