Expanding the Business

by | Apr 6, 2023

CBS Icon

Listen Now: Expanding the Business

Subscribe on iTunes

World Wrestling Entertainment is expanding the family. Brian Banmiller on Business.

In 1982 Vince McMahon purchased capitol wrestling from his father. Over the years with the help of stars such as Hulk Hogan, Andre the Giant and The Rock, it became one of the biggest family businesses in the world. And now the family is getting bigger. Earlier this week WWE and Endeavor, which runs Ultimate Fighting Championship, announced a deal to join forces. A $21 billion deal that will create a massive sports entertainment company. The two plan to cross promote to drive brand awareness and better link their overlapping fan base. McMahon says the focus of the new company will be maximizing the value of combined media rights, enhancing sponsorships, and developing new forms of content. He was also quick to comfort wrestling fans worried their favorite sport would lose the personal touch. In an interview with CNBC he said it’s simply the right time to do the right thing, and that the deal is the next evolution of WWE. Shares of both companies dropped on the news but neither one is tapping out. Brian Banmiller, CBS News.

Brian Banmiller

About Brian

CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.

Never miss an update.

Click “Like” below to get my latest updates directly in your Facebook feed.



Popular Reports, Articles & Videos




Latest CBS Radio Reports


Top Articles

Top Videos

Brian's diverse experience and unique perspectives combine with his pleasant and personal manner to engage audiences on many levels. From his days as an Air Force squadron commander to his long career as a business journalist, commentator and public speaker, Brian's approach to speaking and presentation is thought-provoking, inspirational and creative.

"The Technology Tornado: Media & Communications in the Modern Era"

See highlights from Brian's recent Ernst & Young "Continuing Education Conference" speech and hear directly from conference attendees.

Phoenix Convention Center
August 28th, 2019

Additional speech samples / videos are available upon request. Contact Brian to learn more.