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Online shopping provides a boost for many business–but only if you check out.
You know the drill. You visit your favorite store’s website, fill your cart and leave the site before clicking buy. According to entrepreneur.com, this is a big problem for businesses. In 2016, the average cart abandonment rate was 76%. Last year, it was up to 79%.
To help companies out, entrepreneur.com put together a list of five reasons people leave their items behind. For example, unexpected shipping costs. How many times have you filled the cart, then discovered it will cost another $25 to get your goodies to your house? Instead of hiding extra costs, business should include them in the original price, so no room for surprises.
Another mistake–forcing people to create an account. Allow them to check out as guests if they’re not ready to make the commitment. You’re still getting your money. For more mistakes businesses make: https://www.entrepreneur.com/article/354111
Most people want to spend money–just don’t give them a reason not to.
About Brian
CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.
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Brian's diverse experience and unique perspectives combine with his pleasant and personal manner to engage audiences on many levels. From his days as an Air Force squadron commander to his long career as a business journalist, commentator and public speaker, Brian's approach to speaking and presentation is thought-provoking, inspirational and creative.
"The Technology Tornado: Media & Communications in the Modern Era"
See highlights from Brian's recent Ernst & Young "Continuing Education Conference" speech and hear directly from conference attendees.
Phoenix Convention Center
August 28th, 2019
Additional speech samples / videos are available upon request. Contact Brian to learn more.
