[xyz-ips snippet=”post-thumb-url”]
Want people to pay attention to your work? Get creative.
Whether it be preparing your resume, writing a blog post, or giving a big speech, what you’re writing could make or break your career, get you noticed and get you hired. So how do you stand out from the rest?
According to Entrepreneur.com, there are four psychological tricks to make people read past the headline. For example, leverage scarcity and urgency. Phrases such as “last time ever,” “final,” and “your last chance” make people take action by activating the emotional part of your brain.
Next, get specific by using numbers or descriptive adjectives. This makes whatever you’re talking about seem more real to your audience. And if it feels real to them, they’re more likely to want to be part of it.
One of the more popular tactics is to drum up curiosity. Promise new ideas or new information, something they can learn that other people don’t know.
Finally, be clear and concise with your message. It doesn’t matter how exciting your information is if no one can understand it.
About Brian
CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.
Popular Reports, Articles & Videos
Latest CBS Radio Reports
Top Articles
Top Videos
Brian's diverse experience and unique perspectives combine with his pleasant and personal manner to engage audiences on many levels. From his days as an Air Force squadron commander to his long career as a business journalist, commentator and public speaker, Brian's approach to speaking and presentation is thought-provoking, inspirational and creative.
"The Technology Tornado: Media & Communications in the Modern Era"
See highlights from Brian's recent Ernst & Young "Continuing Education Conference" speech and hear directly from conference attendees.
Phoenix Convention Center
August 28th, 2019
Additional speech samples / videos are available upon request. Contact Brian to learn more.
