Some of the biggest restaurant chains are going to war… with chicken.
First there was Popeyes and Chick-Fil-A battling it out over the best chicken sandwich, but now McDonald’s is stepping in. With guidance from the companies new CEO, McDonald’s is testing two sandwiches; the crispy chicken and the deluxe crispy chicken.
Right now, both are only available for customers at locations in Tennessee and Texas. And according to experts this could pay off for the golden arches. Right now people go to Chick-Fil-A and Popeyes when they want their chicken fix but McDonald’s still has plenty of customers. The company sells more than five hundred million big macs a year in the US, a huge number when you consider most Americans eat more chicken than beef.
So if the company can get some of its customers to try the new sandwich and get a few friends on board, it could edge out the competition. Right now McDonald’s has better numbers than Popeyes but could use a leg up against Chick-Fil-A.
We’ll just see if that leg up will be made of chicken.
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CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.
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