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One of the biggest breakfast chains is adopting a breakfast staple.
Dunkin’, home to doughnuts, coffee and breakfast sandwiches, is expanding its menu–to cereal. The chain says it’s partnering with Post Consumer Brands, makers of popular brands such as Raisin Bran and Honey Bunches of Oats.
The Dunkin’ Cereals will be based on two of its most popular coffee drinks: Caramel Macchiato and Mocha Latte. The coffee concentrate will be added to the cereal, which will have crunchy spheres minced with flavored marshmallow bits. One serving of cereal will have as much caffeine as a tenth of an 8 oz. cup of coffee.
The cereals should be on grocery store shelves later this month.
Some Dunkin’ fans are praising the idea–but others think the company is missing a major opportunity. A 10 year old girl who recently taste-tested the cereal says Dunkin’ should make a doughnut-flavored cereal.
But for now, it’s sticking to coffee–and the plan could pay off. According to Dunkin’, nearly 90% of US households eat cereal, with 65% of adults drinking coffee.
Anything goes in 2020.
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