A Ratings Win
Listen Now: A Ratings Win
It’s Super Bowl weekend, and the biggest winner isn’t even on the field. I’m Brian Banmiller on Business.
Thanks to a 2019 trade with CBS, this year NBC is hosting the Super Bowl. And the move made sense because it gave CBS two Super Bowls in three years and the Winter Olympics is also taking place. Since NBC also hosts the games, this means a Super Bowl on CBS wouldn’t compete with that. And so, it means NBC is home to both events, which is a big win for the network. Following the matchup between the Rams and Bengals, television coverage can just roll right into the Winter Olympics, hopefully turning some football fans into snowboarding enthusiasts. The Executive Vice President for Advertising Sales for NBC says they have sold all of their spots for the big game. And rates are up nearly 20% compared to 2018, the last time they aired the game. And advertisers were paying big, with some thirty-second spots going for $7 million. Plus, if ratings for the championship games is an indication, lots of people will be watching. Brian Banmiller, CBS News.
About Brian
CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.
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Brian's diverse experience and unique perspectives combine with his pleasant and personal manner to engage audiences on many levels. From his days as an Air Force squadron commander to his long career as a business journalist, commentator and public speaker, Brian's approach to speaking and presentation is thought-provoking, inspirational and creative.
"The Technology Tornado: Media & Communications in the Modern Era"
See highlights from Brian's recent Ernst & Young "Continuing Education Conference" speech and hear directly from conference attendees.
Phoenix Convention Center
August 28th, 2019
Additional speech samples / videos are available upon request. Contact Brian to learn more.
