Listen Now: Wine Condoms
It was a business plan everyone laughed at, and now the mother and son team behind the idea is laughing all the way to the bank.
Four years ago, Laura Bartlett came home from a neighbor’s house with a bottle of wine sealed with cling wrap and rubber bands. Her son, Mitch Strahan, joked that it looked like a wine condom and an idea was born.
A few months later, the two launched a kickstarter campaign and raised seventy five hundred dollars with the tongue in cheek slogan “screw the cork, use a condom.” But the pair needed additional capital so Bartlett sold her house and moved into an apartment.
The wine condom is described as the ultimate protection for wine lovers and is made by a rubber company specialising in food. It can be used on any bottle, and apparently prevents 99.9% of spillage. The wine condom is so popular it is selling in large quantities. It costs $15 for a pack of six and Bartlett and Strahan are bringing in a million dollars in sales.
Seems protection sells.
CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.
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