A British beer company is brewing up a little sustainability with its newest batch.
Toast Ale is a beer company that replaces a third of the malted barley in its beer with bread. But not just any bread. It gets its supply from bakeries and sandwich shops that get ready to throw out anything they didn’t use.
According to Toast Ale, about forty four percent of all bread in the United Kingdom is wasted. So they found a way to take it from your plate to your pint glass. And using recycled bread cuts down on the amount of fresh barley required. That’s because the bread also provides some of the sugars that turn into alcohol during the brewing process.
Right now Toast sells its product at grocery stores and restaurants around the U.K. Once it starts to turn a profit, the company will donate that money to Feedback, a charity that fights against food waste.
The company says beer is a great way to engage people on an important problem. Plus, you just might feel less guilty about having just one more.
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CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.
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