Wine Country 2.0: Why Napa’s Moving Away From Just Tastings

by | Jun 13, 2019

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Wine Country 2.0: Why Napa’s Moving Away From Just TastingsWine Country is working to bring in more business by pouring out some fresh ideas.

Wine Country locations across America are realizing they’re not just about lining up flights for people to taste anymore. People are no longer willing to stand around for twenty minutes, try five wines, and move on to the next location. So to keep them interested and coming back, wineries are serving up some extra features.

So far Napa and Sonoma Counties in the California Bay Area are leading the charge, and with more than one thousand wineries there it’s a big challenge.

One of the more popular additions is food. Wineries are offering pairings with cheese and meat or chocolates. Others have opened up restaurants at the winery so people can sit and enjoy a meal. In other cases there are picnic areas and people can bring their own snacks or purchase some to enjoy, hopefully, with a bottle of wine.

Other ideas are art museums and games on site, interactive tours and entertainment. Plus spending more time at a winery could lead customers right to a cash register.

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Brian Banmiller

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CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.

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