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Families are looking for a little summer entertainment… and Walmart is accepting the challenge.
Summer camps are closed, school is out and children need a distraction. Now the retailer Walmart is taking a completely different approach to its business plan to help out. Known for selling everything from motor oil to fresh produce, Walmart is trying something new. Actually it’s trying two new things.
The first is called Camp by Walmart. In partnership with celebrities such as Drew Barrymore, Neil Patrick Harris and Lebron James, Walmart has designed a new virtual camp. Each celebrity will serve as a counselor and lead children through things such as arts and crafts and fitness. All things to keep your kids active and entertained. The camp is available now on the Walmart App.
The other option if your family finds themselves a little bored? Walmart is transforming one hundred and sixty of its store parking lots into drive-in theatres. This rolls out in August and lasts through october.
If your customers can’t come inside and shop, it’s time to find another way to bring them around.
About Brian
CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.
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Brian's diverse experience and unique perspectives combine with his pleasant and personal manner to engage audiences on many levels. From his days as an Air Force squadron commander to his long career as a business journalist, commentator and public speaker, Brian's approach to speaking and presentation is thought-provoking, inspirational and creative.
"The Technology Tornado: Media & Communications in the Modern Era"
See highlights from Brian's recent Ernst & Young "Continuing Education Conference" speech and hear directly from conference attendees.
Phoenix Convention Center
August 28th, 2019
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