Trademark Battles
Listen Now: Trademark Battles
One of the most used words in the English language, is now property. I’m Brian Banmiller on Business.
Ohio State University, or “The” Ohio State University has won its fight to trademark the word “The.” The U.S. patent and trademark office approved the school’s request earlier this week. It will allow Ohio state to control use of the word “The” on branded products associated with and sold through athletics and collegiate channels such as t-shirts, baseball caps and hats. The school’s head of media and public relations is celebrating the decision, saying the word “The” in association with the school has been a rallying cry in the community for years. It’s also a big reason fans who buy the official gear then support student scholarships, libraries and other university initiatives. He also said that the licensing and trademark program, especially with the word “The” generates more than $12.5 million dollars that benefits the university and its students. OSU started pursuing a trademark three years ago after designer Marc Jacobs filed an application for the word a few months earlier. It appears the two are now going to share. Brian Banmiller, CBS News.
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CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.
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