Listen Now: The Lunchmeat Burger
McDonald’s is testing out a new menu item—and the recipe is raising eyebrows.
The Golden Arches may be known for its burgers and fries, but it often likes to switch things up for its international locations. But this time, the company might have out done itself.
It’s called the Lunchmeat Burger and it made an appearance on the menu in China. The sandwich is made up of two slices of Spam, Oreo-like cookie crumbles and a smear of mayonnaise. It cost less than $2 and was available for as long as it took to sell 400,000 sandwiches.
The company did not give a reason for targeting the Chinese market with its Spam-filled treat. According to Travel and Leisure magazine, the country is often used as a testing ground for international brands to test out its more unusual products.
Sometimes they attempt to outdo each other for most outrageous debuts. And this time around, McDonald’s might be taking the crown.
Even if no one orders the Lunchmeat Burger, people are still talking about it. And that’s what pays off.
CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.
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