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One of the most famous cars in history is back on the road.
The Ford Bronco, off the market since 1996, and made famous by a long police chase with football great O.J. Simpson, is again for sale. It was twenty-four years ago when Ford halted production in favor of the Expedition. It was thought people wanted the larger, four-door option to hold growing families.
But the void was felt, according to Business Insider, it turns out people loved the bronco for its classic design and off-roading capabilities. So it became a collector’s item and a fashion icon. Now it’s back, and according to Ford, better than ever.
Earlier this week the company unveiled the 20201 Bronco. It comes in a two-door, four-door or smaller s-u-v model. Each style has its own options for buyers to select. One big selling point? A price tag of about thirty-thousand dollars.
The comeback was so great that immediately after Ford opened its website to reservations, it crashed thanks to so many eager customers old enough to remember the O.J. chase.
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CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.
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"The Technology Tornado: Media & Communications in the Modern Era"
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August 28th, 2019
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