The Diamond BusinessThe economy is improving, and the evidence is in the accessories. Marc Fink is CEO and Chairman of Fink’s Jewelers which currently has 15 locations on the East Coast. He says the sale of diamonds and jewelry is on the uptick, which means a lot of competition for him and a lot of choices for you. Š—“I’d say the most important thing is to deal with people that you think are reputable, that have been in business for a long time, that you can trust, that have a good reputation in your community, people that look you in the eye, people that sell quality brands.” Fink says with so many ways to buy jewelry, profit margins in the industry have shrunk over the past twenty five years to keep up with competition. But more stones on the market does not mean all quality is the same. Š—“A diamond can have the same color, same clarity, the same carat weight but because of the manufacturing and the cut of the diamond they can be totally different in appearance and beauty.” Diamonds are forever, so choose carefully.