The Business of Love

by | May 4, 2018

The Business of LoveSilicon Valley is home to some of the world’s biggest advancements, but there’s one area the best minds in the business still need help with.

Amy Andersen is a former Merrill Lynch financial adviser turned self-proclaimed cupid. Fourteen years ago she started the company Linx dating, which pairs employees working at places that include Facebook, Google and Amazon.

Andersen says she recognized a major pitfall with dating in Silicon Valley. Every day people are trained to use their mind to solve complex problems, but in matters of the heart they didn’t know where to start. Andersen says love is about letting go and trusting your emotions. Something people used to dealing in algorithms and data have a hard time doing.

But getting some romantic advice doesn’t come cheap. Andersen’s services cost $35,000 for dating advice and hand-picked dates. It also includes cocktail mixers which are designed to get people off their phone and encourage a real life interaction.

And for VIP customers the price can climb to $500,000. Who says love doesn’t cost a thing.

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Brian Banmiller

About Brian

CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.

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