China is tackling the American game of football, and they’re hoping to score a profit. GSG Sport is a company based in Beijing that is working to promote American football in a country that tends to favor basketball and soccer. The company is working to attract parents that might be seeking a different kind of game for their children to learn so it has started a 16 team future league that welcomes both boys and girls. Right now one of the best players in the league is a nine-year-old girl named Lisa who plays running back and linebacker. Her father says since playing the game Lisa has become more confident and brave. Lisa, along with the rest of the league face off on Friday nights, in games complete with uniformed referees, cheering fans and a camera crew. China’s interest in football has also come to the attention of the national football league which sees the potential in a country of 1.4 billion people. The league says more than a million fans watch NFL games on digital platforms. Now imagine if they paid for it.Tackling Football
China is tackling the American game of football, and they’re hoping to score a profit. GSG Sport is a company based in Beijing that is working to promote American football in a country that tends to favor basketball and soccer. The company is working to attract parents that might be seeking a different kind of game for their children to learn so it has started a 16 team future league that welcomes both boys and girls. Right now one of the best players in the league is a nine-year-old girl named Lisa who plays running back and linebacker. Her father says since playing the game Lisa has become more confident and brave. Lisa, along with the rest of the league face off on Friday nights, in games complete with uniformed referees, cheering fans and a camera crew. China’s interest in football has also come to the attention of the national football league which sees the potential in a country of 1.4 billion people. The league says more than a million fans watch NFL games on digital platforms. Now imagine if they paid for it.