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It’s super bowl weekend and some of the biggest players aren’t going to make the game. I’m Brian Banmiller on Business.

The action on the field, the halftime show and the commercials, most super bowl viewers are here for at least one of those things. But this year some of the most well-known advertisers are opting out. One of the biggest, budweiser. No Clydesdale horses to enjoy this year. Instead, the company is reallocating the money to support the ad council and its effort to educate people about getting vaccinated. This decision marks the first time in thirty-seven years that Budweiser will not have a commercial featured during the big game. Are some other names missing from the lineup? Coca-cola and Pepsi. Coke said it made the choice to make sure it is investing in the right resources during the pandemic. And Pepsi will receive a lot of advertising by sponsoring the halftime show. Experts say companies are trying to be careful with how they’re allocating money at a time when they are laying people off or closing down operations. Plus, it might be to strike the right message with many people struggling. Brian Banmiller, CBS news.

About Brian

CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.