There’s a new form of hydration on the market and the company is hoping it makes a splash.
Skipping Rocks Lab is a London based company that makes small, transparent spheres filled with regular or flavored water. Called Ooho the balls, which have a jelly like substance made up of plant and seaweed extract that can be eaten but also naturally decomposes after four to six weeks.
The company says the idea behind the water bubbles was to provide a solution to the high number of plastic water bottles that do not break down and are clogging up the country’s landfills. A report filed last month said more than 4,000 plastic bottles were removed from the river Thames in a four week period.
Skipping Rocks says it took three years to develop the product and now they can produce up to 2,000 balls a day. They are now being given out to marathon runners in cities such as London and San Francisco to keep them hydrated along the route. Next up? Shots!
Link: Ooho
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CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.
