Netflix for Wine

by | Feb 5, 2021

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Bad wine can leave a bad taste, but thanks to a new business, your financial palate is safe. I’m Brian Banmiller on Business.

Vivino is a wine e-commerce platform that allows users to scan a bottle of wine and see its reviews, ratings, and pricing. Anyone can leave tasting notes, and everyone’s opinion counts. It will even help you organize your wine cellar. According to Fortune magazine, the founder says the pandemic has helped increase business. Since people couldn’t go to liquor stores to shop for wine, online sales jumped. They’re noticing that even though stores and even restaurants have opened, most people are still using the service. Thanks to the boost in business, the company is rolling out a new model that works similar to Netflix. It takes user-generated information and serves up detailed recommendations. In other words, it takes what it knows about your past choices and suggests similar bottles you might be interested in. Similar to how the streaming service operates. This way, users can feel more comfortable purchasing a bottle of wine they may never have heard of before. After all, you can’t return a bottle once it’s open. Brian Banmiller, CBS news.

Brian Banmiller

About Brian

CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.

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