Kentucky Fried Firewood: New KFC Campaign A Hit

by | Dec 21, 2018


[xyz-ips snippet=”post-thumb-url”]It’s beginning to smell a lot like chicken.

If you’re spending these winter months curled up next to a roaring fire, KFC wants to get in on the action. The company has introduced an herby, spicy, fried chicken scented fire log.

The five-pound log can burn two and a half to three hours and will fill your house with the scent of the colonel’s secret recipe. The company says it’s made from one hundred percent recycled materials and is the result of countless hours of research and development.

But KFC is warning customers that purchasing the log could have a few side effects. Those include; a craving for fried chicken and attracting bears or neighbors who are hungry.

This isn’t the first time KFC has turned to an unusual method of advertising. Earlier this year the company gave away Colonel Sanders pool floaties, which could hold an entire bucket of fried chicken as well as k-f-c themed clothes and shoes.

Turns out everyone loves chicken, the scented log sold out minutes after its release. Seems a little creativity is good for chicken sales.

Image Source

Brian Banmiller

About Brian

CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.

Never miss an update.

Click “Like” below to get my latest updates directly in your Facebook feed.

 

 

Popular Reports, Articles & Videos

 

 

 

Latest CBS Radio Reports

 

Top Articles

Top Videos

Brian's diverse experience and unique perspectives combine with his pleasant and personal manner to engage audiences on many levels. From his days as an Air Force squadron commander to his long career as a business journalist, commentator and public speaker, Brian's approach to speaking and presentation is thought-provoking, inspirational and creative.

"The Technology Tornado: Media & Communications in the Modern Era"

See highlights from Brian's recent Ernst & Young "Continuing Education Conference" speech and hear directly from conference attendees.

Phoenix Convention Center
August 28th, 2019

Additional speech samples / videos are available upon request. Contact Brian to learn more.