Listen Now: Ketchup Blood

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Heinz ketchup is getting in on the Halloween spirit. I’m Brian Banmiller on Business.

Heinz ketchup, good for hot dogs, french fries, burgers and whenever you need some fake blood. A lot of people know the condiment has long been a good replacement for blood in pranks, videos and Halloween costumes. Now Heinz is getting in on the action. The company is releasing a special edition Heinz tomato “blood” ketchup, a costume kit and the brand’s first Halloween store. First, the “blood” ketchup. Don’t be alarmed. it’s still just good old-fashioned ketchup but now you’re being encouraged to accessorize with it. As the tagline goes, “If you have Heinz, you have a costume.” To really drive home the idea you can purchase a tomato blood costume kit. That comes with a bottle of the special ketchup, a makeup palette, sponge, tattoo sheet, vampire teeth and spooky eyelashes. And if you are in the Los Angeles area head on over to the pop-up Heinz Halloween store. There you can pick up a number of costumes just waiting to be covered in ketchup blood. Wonder what mustard makers think about this?  Brian Banmiller, CBS News.

About Brian

CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.