Japan’s Silent Screams: The New Rules for Roller Coasters

by | Jul 31, 2020

Japan’s Silent Screams: The New Rules for Roller Coasters

Japan has a new rule for its roller coasters, and thanks to a successful campaign, the idea is picking up speed.

When Japan began opening its amusement parks during the pandemic, one of the guidelines was that people could not scream on the rides. Since masks couldn’t be worn on some rides, they figured this would help keep some germs at bay.

The idea met a lot of criticism but then the promotional video was launched. In it, executives wearing suits and ties sit straight-backed in the roller coaster. With no smiles, or any type of emotion executives finished the ride without a sound. The slogan reads “scream inside your heart.”

The video has gone viral and been seen by people worldwide who call it “great fun” and “the best description of twenty twenty.” To go along with the video, some parks are promising a reward to customers who can keep their screams quiet on their scariest rides.

Amusement parks owners say the campaign is working and people are staying quiet on the rides and still coming to spend money. Everyone loves a good challenge.

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Brian Banmiller

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CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.

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