Listen Now: IHOP
It looks like IHOP’s latest publicity stunt is serving up some sour reviews.
Last month IHOP announced it was changing its name to IHOB, and would be known as the International House of Burgers. But despite the social media campaign, eagle-eyed fans were quick to point out that few restaurants had actually made the change, and that no trademark applications for the new name had ever been filed.
Now IHOP—yup, it’s back to IHOP—says the whole thing was just a stunt to get people to recognize that they served up more than just pancakes. But according to USA Today, it might have only half worked.
The paper found that IHOP had an increased word of mouth score, which means more people were talking about it. Unfortunately there was not an increase in purchase consideration, which measures the likelihood of consumers eating at a particular restaurant chain.
On Twitter people were quick to chime in on name-gate saying they felt deceived by IHOP.
Hopefully their pancakes or burgers are good enough to cover up for the bad taste this is leaving behind.
CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.
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