Listen Now: Foxtrot: The Tale of The World Food Programme’s Latest Recruit
The World Food Programme has a new recruit, and he has four legs and a tale.
Two years ago, hundreds of thousands of people fled Myanmar for Bangladesh after a military crackdown. The mass exodus gained worldwide attention including a visit to the camp by actress Angelina Jolie, then attention faded.
But late last year workers from the World Food Programme adopted a three-week-old puppy that had been abandoned on the beach. One of the communications officers began posting pictures of the dog, named Foxtrot, to her personal social media pages. When she saw the attention he was getting a new idea was born.
Now Foxtrot has his own social media page called humanitarian pup. It follows him around the camps as he interacts with people, sometimes wearing his own U.N. apron.
The communications officer says over time attention to emergency responses such as this die off. So foxtrot is opening the situation up to new audiences and keeping the story in the public eye. Plus he’s very popular with the donors. Sometimes the best man for the job is a dog.
CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.
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