Listen Now: Facebook At Home: New Patent To Analyze Family Data
It looks like the biggest social media company in the world is looking to get a little friendlier.
Last year Facebook filed for a patent that was made public last week. It would allow the company to analyze everything it could about the people you live with.
The information would come from Facebook and Instagram and would include everything from past posts, status updates, friendships and web browsing history. The idea behind the patent is to allow Facebook to maintain its edge as an advertising platform.
The more the company knows about who is living at the home, the better it can target ads toward users. Experts say this could also be a defensive move by the company. By filing for a patent to utilize the technology, other companies won’t be able to do the same, which means their ads won’t be coming through.
Facebook told the L.A. Times it would not comment on the issue, but did say the company often applies for patents without actually using the technology. But given Facebook’s secrecy, you may never know if they actually use it.
CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.
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