Edible Alcohol: Scotch Company Unveils Groundbreaking Booze Bites

by | Oct 14, 2019

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Edible Alcohol: Scotch Company Unveils Groundbreaking Booze Bites

Hate taking shots of alcohol, how about just a bite?

At the recent London Cocktail Week, the company Glenlivet unveiled a new drink that doesn’t need a glass. Instead it’s a small square capsule made of seaweed with scotch inside. Pop one in your mouth and bite down to get a sip.

News of the alcohol filled capsules quickly spread and soon “tide pods” began trending on twitter. That’s a reference to the challenge a few years back where teenagers were eating the laundry detergent packets. But these capsules are actually edible, for those twenty-one and older.

The seaweed casings are sustainable and don’t cause any health problems if you put down a few of the scotch capsules. Plus, the company says these are easier to drink since you don’t need a glass, ice or cocktail stirrer.

Of course, once the so-called drink was announced, whisky fans thought it a joke or recoiled at the thought. Other suggested the squares presented a very bad image of scotch. But if you’re open to new things… give it a taste, or should I say bite.

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Brian Banmiller

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CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.

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