Listen Now: Disney’s Price Surge: Why Theme Park Tickets Now Cost $140/Day
The happiest place on earth might be losing its luster.
Months before the opening of its highly anticipated Star Wars Land, Disneyland is announcing a twenty five percent price increase that will impact daily tickets, annual passes and parking.
The increase come less than a year after an eighteen percent hike and means the cheapest ticket will cost more than one hundred dollars. It comes as Disneyland prepares to open its fourteen acre expansion called Star Wars: Galaxy’s Edge.
With the expected popularity of this new attraction, Disneyland says the price increase is designed to manage crowds. However a study by the Los Angeles Times found when the resort adopted these types of demand prices in 2016, it did little to cut down wait times for attractions.
The company says it will continue to offer guests a variety of ticket options such as one day, park hopper and season passes for southern california residents.
Now the cheapest ticket is a one park, one-day ticket for one hundred and four dollars. Factor in airfare and hotels and you might as well go to Paris.
CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.
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