Looking to raise a little money; why not give, in order to receive? Aubrey Serfling is President and CEO of Eisenhower Medical Center, located in Rancho Mirage, California. Since coming aboard seventeen years ago Serfling has helped to bring in $615 million, mainly due to a unique method of fundraising. I think it is a creative way and it’s probably one of the better ideas I’ve had. It’s called 24/7 Major Donor Recognition. People who donate a minimum of $250,000 over five years receive instant care no matter the time of day for themselves, family and visiting friends. It’s a way to say thank you in a very tangible way, like I said we’re very dependent on fund raising but it’s a thank you not just a pat on the back, not just a letter, like a lot of donors get or getting their name someplace it’s a way where they get something personal for themselves or their family members that they really value.” Talk about the gift that keeps on giving.Concierge Medical Care
Looking to raise a little money; why not give, in order to receive? Aubrey Serfling is President and CEO of Eisenhower Medical Center, located in Rancho Mirage, California. Since coming aboard seventeen years ago Serfling has helped to bring in $615 million, mainly due to a unique method of fundraising. I think it is a creative way and it’s probably one of the better ideas I’ve had. It’s called 24/7 Major Donor Recognition. People who donate a minimum of $250,000 over five years receive instant care no matter the time of day for themselves, family and visiting friends. It’s a way to say thank you in a very tangible way, like I said we’re very dependent on fund raising but it’s a thank you not just a pat on the back, not just a letter, like a lot of donors get or getting their name someplace it’s a way where they get something personal for themselves or their family members that they really value.” Talk about the gift that keeps on giving.