Competing With Giants

by | Dec 25, 2020

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Canada is launching a program to boost small business shopping—and it’s taking on the king.

Sook is a web browser extension recently launched in Toronto designed to help small, local businesses struggling during the pandemic. And it’s modeling its business plan after Amazon. 

According to Toronto’s NOW Magazine, Sook hangs at the top right of your browser to give you suggestions on products available at stores near your current location. 

Click on one of the twelve categories, things such as dresses, kids’ toys and home and garden and it will float over a series of items sorted by price or distance. You can add to your shopping bag like any normal online shopping experience. 

But one of the more interesting features—if you’re shopping at a major retailer, it will search its own inventory and pop up that option for you. 

Sook’s founder says Amazon wasn’t made to make it easy to buy a jacket five miles away. So they developed a site that was, giving small businesses a chance to compete in a retail world much bigger than they are.

Brian Banmiller

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CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.

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