Cold EmailsEmailing someone for the first time, here are a couple quick tips to avoid the spam folder. When you want to move up in the world they say it’s not what you know but who you know. But in some cases you might not know them quite yet. Enter the cold email, the first time you are making contact with someone you are hoping will respond. Liz Wessel is a CEO with Wayup and a former employee with Google who says she loves to cold email people and has learned a couple tricks to get a response. First, you need a catchy subject line. Wessel says something like Š—“college student really interested in learning more about you” is going to get passed over because there are a million students out there. Instead a subject such as aspiring female entrepreneur looking to start a company in the HR tech space will get a second look. That’s because it shows they did research on Wessler and her job. Up next make the email itself short and straight to the point. No one wants a novel in their inbox.