Listen Now: BK Café: Just $5 a Month for Your Daily Burger King Coffee
Are you a creature of habit? Burger King is hoping to cash in on your daily urges.
Burger King has come up with an interesting idea to target anyone who can’t make it through the morning, day or evening hour without a caffeine fix. It’s called the BK Café subscription and the idea is you download the app and grab the same coffee every day at Burger King for just five dollars a month.
And Burger King isn’t pulling punches when it comes to getting your business. In its press release the burger company called out Starbucks, saying quote “for the price of a large cappuccino from Starbucks, you can have a BK Café-brewed coffee every day for a month.”
But there is a catch. The five dollars a month, gets you a small cup of brewed coffee every day. That’s right a small cup, and for a lot of caffeine fiends that might not be enough.
Of course, Burger King is hoping you’ll pick up a few extra items on your coffee run and make it a win-win for everyone. Brian banmiller, cbs news.
CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.
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