Bive Bar Ice Cream
Listen Now: Bive Bar Ice Cream
Most dive bars have a certain look and smell about them. But a taste? I’m Brian Banmiller on Business.
Miller High Life is now offering fans of its beer, a dive bar flavored ice cream. So how do you go about creating such a flavor? According to Forbes, Miller High Life teamed up with tipsy scoop to do a little taste testing. First, they infused the ice cream with the actual beer. Because what’s a dive bar without a little beer? Then they added a peanut swirl because of the peanuts that are often found on the bar top and floor. To give it that sticky feeling, a swirl of caramel was thrown in. A hint of tobacco smoke and a coating of dark chocolate, meant to evoke the feeling of dark lighting wraps it all up. A brand representative says every sense is accounted for in the ice cream bar. They say they wanted to create another opportunity for fans to enjoy a cold beer without having to drink a beer. A pack of ice cream bars costs $36, so not exactly dive bar prices. Brian Banmiller, CBS News.
CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.
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