A Royal-ish Wedding: BBC Passes on Prince Andrew’s Wedding

by | Sep 23, 2018

A Royal-ish Wedding: BBC Passes on Prince Andrew’s WeddingEveryone loves a fairy tale, but only if they end in happily ever after and boatloads of viewers.

When Prince Harry married his American bride Meghan Markle, the BBC reported that almost eighteen million people tuned in to watch the festivities—a number slightly lower than when his older brother Prince William tied the knot with Kate Middleton.

Now there’s another royal wedding in the works but it looks like it doesn’t have the same star power or promise of monster ratings. According to British newspaper the Daily Mail, the BBC has rejected an offer to televise the upcoming nuptials of princess Eugenie, daughter of Queen Elizabeth’s second son, Prince Andrew.

According to the report Prince Andrew approached the network but the BBC turned it down because it doesn’t feel enough people will tune it in, making the cost not worth the results. This despite the fact that Princess Eugenie’s wedding will include more than eight hundred guests including the royal family and celebrities such as George Clooney and his wife, making it a massive spectacle.

Just not big enough for monster ratings.

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Brian Banmiller

About Brian

CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.

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