Mattel To Launch Line of Athletic Barbies

by | Mar 23, 2020


Mattel To Launch Line of Athletic Barbies

Barbie is taking on a new job: professional athlete.

Mattel says the new line of one of the world’s most famous dolls will pay homage to some of the world’s most famous female athletes. Dina Asher-Smith who won gold in the two hundred meters at last year’s world championships is one of those athletes.

She says she is proud to have a one-of-a-kind Dina doll she says when she was growing up female athletes were less visible but now they will be on store shelves everywhere and encourage more young girls to try out for the team. Other athletes to be immortalized by Barbie include a women’s football captain from France and a fencing champion from the Ukraine.

The female athletes chosen say there has always been a gap between how male and female sports are represented and how the different athletes are treated. Projects such as these are just small ways to change the conversation. The group women in sport says too many girls are missing out on the physical and mental benefits of athletics, maybe they were just missing the right teammate.

Image Source

Brian Banmiller

About Brian

CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.

Never miss an update.

Click “Like” below to get my latest updates directly in your Facebook feed.

Popular Reports, Articles & Videos

Latest CBS Radio Reports

Top Articles

Top Videos

Brian's diverse experience and unique perspectives combine with his pleasant and personal manner to engage audiences on many levels. From his days as an Air Force squadron commander to his long career as a business journalist, commentator and public speaker, Brian's approach to speaking and presentation is thought-provoking, inspirational and creative.

"The Technology Tornado: Media & Communications in the Modern Era"

See highlights from Brian's recent Ernst & Young "Continuing Education Conference" speech and hear directly from conference attendees.

Phoenix Convention Center
August 28th, 2019

Additional speech samples / videos are available upon request. Contact Brian to learn more.

CLOSE
CLOSE
Share This