Mattel To Launch Line of Athletic Barbies

by | Mar 23, 2020

Mattel To Launch Line of Athletic Barbies

Barbie is taking on a new job: professional athlete.

Mattel says the new line of one of the world’s most famous dolls will pay homage to some of the world’s most famous female athletes. Dina Asher-Smith who won gold in the two hundred meters at last year’s world championships is one of those athletes.

She says she is proud to have a one-of-a-kind Dina doll she says when she was growing up female athletes were less visible but now they will be on store shelves everywhere and encourage more young girls to try out for the team. Other athletes to be immortalized by Barbie include a women’s football captain from France and a fencing champion from the Ukraine.

The female athletes chosen say there has always been a gap between how male and female sports are represented and how the different athletes are treated. Projects such as these are just small ways to change the conversation. The group women in sport says too many girls are missing out on the physical and mental benefits of athletics, maybe they were just missing the right teammate.

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