A Virtual Toy Story

by | Oct 28, 2020

Fisher-Price it taking its Toy Story—virtual.

Founded in 1930, Fisher-Price is now creating an online museum on its Instagram page. The online archive has more than 90 exhibits organized by decade.

According to USA Today, it includes the Rolling Snoopy Sniffer from 1938 and roller skates you could strap on your shoes from 1983. Mattel, which owns Fisher-Price, says the exhibit is fun for the whole family.

The company says you don’t have to leave home, can relive your childhood and introduce your favorite toys to your kids.

The idea for the virtual museum came from the actual museum in New York. Once they realized how much people liked to come in and check out all their old toys, it made sense to send it out to the world. Plus, at a time where most activities are closed, the company can reach a bigger audience.

And, to bring in a little money, the online museum has a gift shop, including some of the classic toys, in case you want to relive your best years.

Brian Banmiller

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CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.

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