Listen Now: A Successful Presentation

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Launching a new idea, take a cue from the apple tree. I’m Brian Banmiller on Business.

Recently Apple had an event to launch its new products. This is nothing new for the company, cinematic-style events have become the company’s signature way to introduce its products. Of course, the pandemic changed a few things but Apple still managed to pull off events most of its competitors can’t. Now INC.com is taking a look at why that is. Turns out the company follows three simple rules that will make your next launch a hit. First, tell a story. Products aren’t interesting on their own. Instead of talking about the features of your product, tell people why it matters in their lives. Next, don’t dwell. Present your material in a clear, concise way. We live in a world where people look at content in small amounts of time so do the same thing. Cut the things out of your presentation that don’t matter and keep things moving. Finally, use what you have to your advantage. Even if what you have is a Powerpoint and just ten minutes of someone’s time. Brian Banmiller, CBS News.

About Brian

CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.