Listen Now: Walmart Is Watching: Is New Shopping Cart Tech Over The Line?
Walmart wants to improve your shopping experience, all with the touch of your hand.
The retail giant has just applied for a patent for shopping carts that would reveal personal information about shoppers. And i’m not talking about your favorite brand of laundry detergent or toilet paper.
Instead the touch of your hand on the handle of a shopping cart would give the store information such as your heart rate, body temperature and stress level.
So why does the superstore need to know if you’re feeling a little flushed that day? According to walmart, if its shopping carts can tell if someone is about to have a medical emergency help will be there before they actually need it. But your vital signs can also benefit the company.
Walmart could tell if you like a new product based on whether or not your heart rate goes up. It can tell if you are feeling good about your shopping experience, which would mean sticking around the store for a few extra minutes.
Bet you didn’t think having a personal shopper would be so… personal.
CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.
Popular Reports, Articles & Videos
Latest CBS Radio Reports