It’s Super Bowl weekend; so are you watching the action on the field or what happens during the commercial break? Every year hundreds of hours are worked and millions of dollars are spent but not all of it has to do with the four quarters of the big game. Instead companies spend months planning for their moment of glory, hoping to be the one that gives the country the most talked about commercial of the year. While there is no clear formula for what makes a winning ad, things such as celebrities, animals and sex put some above the others.
The website superbowlcommercials.com has looked at all the commercials over the years that have gone viral and ranked them from one to ten. Coming in at the bottom of the short list is the Old Spice commercial, the man your man could smell like” from 2010. At number nine is Volkswagen’s the force” commercial from 2011.
To see the list and the commercials in question click the link below. Then check out what this year has to offer.
About Brian
CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.
