Think you love your job? One boy just made $11 million for playing with toys.
In 2015 a boy named Ryan, who was four at the time, spent a lot of his time watching online reviews of his favorite toys. So he asked his parents why he couldn’t do the same thing. So they started a YouTube account, called it Ryan’s Reviews and let the young man do his thing. Then in July of the same a year one of Ryan’s videos showing him opening and reviewing a box of toys from the pixar movie cars went viral and was viewed more than eight hundred million times.
Now, two years later, Ryan continues to review toys but has also added kid’s food products to his resume. The videos also have energetic commentary from ryan with encouragement from his parent’s off camera. The videos are shot and produced almost daily and the channel has racked up a current audience of ten million subscribers. That translates to about one million dollars a month in advertising revenue alone.
Plus, he gets to keep the toys.
About Brian
CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.
