Listen Now: Fast Food Campaign
Burger King is looking to drum up business, by drumming up a little controversy.
Once again the fast food chain is using a much talked about, and serious topic to sell its menu items. Last year it addressed the issue of bullying by selling bullied burgers and designing a media campaign around the issue.
Now Burger King is turning to a new whopper of a topic; how much people pay for certain items. The new ad shows a man and woman ordering chicken fries, the woman’s order comes in a pink box and she’s charged an extra two dollars for what’s called the pink tax. The ad then explains that 42% of women pay more for the same product than men, such as razor blades.
The ad says women shouldn’t pay more for products when they don’t make as much money as men. However the company might want to put its money where it’s mouth is.
Since airing the campaign, Burger King has yet to comment on any gender pay gap at the company, and that tastes a little funny.
CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.
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