Listen Now: Brown University: Coffee In Exchange For Personal Data
A coffee shop at Brown University is offering college students a unique deal, caffeine in exchange for personal information.
Through the use of an app, Shiru Café is handing out free cups of coffee, but only to students with a valid ID. And of course there’s a catch. That free cup comes with your willingness to give up information that includes your name, email address, major in school and professional interests.
That information is given to corporate sponsors who pay the café to reach those same students with targeted advertising on cups, digital ads, and even on the baristas.
The café manager says the idea behind the deal is to help university students bridge the gap between their education and their career. He says the information is not sold and so far students are pretty open to sharing their stories.
Most say the information is stuff already found on Google so they aren’t concerned with sharing their name and phone number. The café says it hopes to expand to campuses such as Harvard, Yale and Princeton to get more students hooked on sharing.
CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.
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