Listen Now: 2018’s Biggest Marketing Blunders: H&M, Domino’s, and More
All publicity is good publicity, except when it’s not.
When pitching ideas with a small group of people in a conference room almost every idea will sound like a success. But in the world of social media people who might see it in a different light will quickly pick that same idea apart.
So to help companies from making a similar mistake the job resource site Inc.com has put together a list of the seven worst marketing mistakes of the past year.
One of the biggest blunders with many companies had to do with race. The clothing company H&M received backlash for putting an african american boy in a sweatshirt that read quote “coolest monkey in the jungle.”
Estee Lauder took heat for foundation that included more than thirty shades but only a handful were geared towards women with darker skin.
Domino’s Pizza had to dial back an idea to give free pizza to anyone who tattooed its logo on their body.
For more marketing mistakes, check out the full article now. And maybe think twice before execution.
CBS News Radio national business journalist Brian Banmiller has spent more than 40 years in the news industry, covering business, politics and the economy on television, radio and in print. Currently, his “Banmiller on Business” reports are delivered to an audience of millions nationwide.
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