Fred Segal

Considering a career in retail; you better believe in more than just your product.

Santa Monica based Fred Segal has survived fifty years in the business. And their unique business model and company outlook are big reasons why. Unlike most retail stores Fred Segal houses numerous stores within its two buildings. Each small store is owned and operated by different people. Recently I spoke with Fred’s son Michael about the long term success his family has found.

“We truly care about every single person that comes into Fred Segal we’re keeping it fresh and clean and vibrant and young and exciting. All of these elements bring together what my father always called a daytime nightclub.”

Michael says the family also focuses on the importance of fashion and style. He says the goal is to keep things trendy and fun for the customers. And if this is an industry you might be considering there is just one small division between success and failure.

“If you love retailing you’ll succeed, if you like it forget it.”

A philosophy to help you succeed in whatever business you choose.