Bad Girl Barbie

There’s a new Barbie on the market and she’s got a bad reputation.

The latest collector’s edition Barbie doll features pink hair and tattoos across her shoulders and neck. Mattel says the doll is designed to be edgy and was meant for adult collectors. But members of the younger crowd want to get their hands on the hard core Barbie and parents are not pleased.

Some say the doll is teaching children to want tattoos before they are old enough to dress themselves. Others say Mattel is known for holding up Barbie as an iconic example for girls but the latest design doesn’t fall into that category.

However not everyone is against the new look. A mother from New York says celebrities such as Lady Gaga, Katy Perry and Rihanna have tattoos and an edgier look so why not Barbie. She says Mattel is just trying to create a snapshot of what pop culture today looks like and Barbie is not raising her daughter; but she is. So far Mattel has yet to comment on the controversy. But if it’s a material world then the ultimate material girl needs to keep up.