The New Head Apple

Apple’s core has been shaken; so who is the man stepping up to stabilize the tech powerhouse.

This is not the first time Tim Cook has stepped in to take the reins but when he does little is heard from or about Steve Job’s stunt double. Cook has been working behind the scenes at Apple since he was hired in March of 1998. He has served as Apple’s CEO twice before while Jobs dealt with health issues.

And since January he has been dealing with day to day operations while Jobs handled the major decisions. Now he’s officially the man in charge and the responsibility has perks. According to Time magazine, Apple’s board of directors awarded Cook one million shares of restricted company stock, if he stays on board through 2021. This year he is expected to rake in close to $400 million thanks to his shareholdings.

And with Apple’s future looking bright the road to 2021 will be profitable. But he’s putting in the time. Cook is known to begin emailing at 4:30 am and hold Sunday night staff meetings. It’s a long road to the top, but Apple is a tree worth climbing.