i-Phone App Fever

Since Steve Jobs gave us the Apple i-Phone, millions of people have downloaded thousands of applications. But while providing a huge playground for consumers it's getting a little crowded for app developers.

Seth Socolow is CEO and Founder of the San Francisco App Studio. The company was developed about six months ago to develop and market apps for the i-Phone and other mobile platforms. Socolow says when the i-phone first came out there were just a few apps and those early bird developers became overnight success stories. Now there are more than 115,000 different apps and it's getting harder to stand out. Socolow says it's time to get creative.

"I think you can still hit homeruns today. I think it's harder than it was and like I said it's not only about creating a great user friendly app. A lot of what app marketing is, is what's in the store. The name, icon and description."

Socolow says the next step will be creating apps that are compatible with more hand held devices. It's a tough business staying ahead of the game, especially when there are more players every day.